A Lasting Imprint

A past that’s paved the way to a brighter future

Southern Company has always had a strong connection to golf, and for good reason. For more than a century, the sport has provided opportunities to make a meaningful difference in our communities. Take a look at some of our proudest golf moments to date.

2020

With no fans or ticket sales due to COVID-19, Southern Company, along with Coca-Cola and PGA TOUR, finds a creative way to close the potential fundraising gap by creating Golf with a Purpose Charity Challenge, a celebrity skins match that raises $1M for the TOUR Championship beneficiary organizations.

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2020

Southern Company launches its first-ever national commercial on racial equity during TOUR Championship.

2020

Bentina Terry, SVP of Region External Affairs and Community Engagement at Georgia Power, joins the Grove Park Foundation board of directors.

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2019

Drew Charter School becomes first all African American boys’ varsity golf team to win a state championship. Southern Company funds team’s trip to national competition and honors the team during the Payne Stewart Award ceremony in Atlanta.

2019

Chris Womack, president, chairman and CEO of Georgia Power, begins tenure as board chair of the East Lake Foundation.

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2017

Matt Kuchar joins the Southern Company team as a brand ambassador.

2016

Southern Company elevates its partnership with PGA TOUR by becoming a Proud Partner of the TOUR Championship alongside Coca-Cola.

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2013

Southern Company becomes the first-ever Education Patron of the First Tee National School Program, helping introduce the program to more than 1,400 schools.

2005

East Lake Golf Club becomes the permanent home of the TOUR Championship.

2000

Southern Company and PGA TOUR honor the life and legacy of golfer Payne Stewart by renaming the “Southern Company Citizenship Award” to the “Payne Stewart Award.” The award celebrates the values of character, charity and sportsmanship.

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1999

Southern Company becomes the Official Energy Company of the PGA TOUR.

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1999

Southern Company, along with PGA TOUR, announces the “Southern Company Citizenship Award.” This award recognizes the PGA TOUR player who best exemplifies and demonstrates integrity and public citizenship.

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1998

Southern Company becomes presenting sponsor of the PGA TOUR Championship and donates $100,000 to help organizations like the East Lake Foundation and The First Tee Program at John A. White Park create better communities.

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1952

Southern Company runs an ad featuring Ted Rhodes, acknowledging him as the first African-American professional golfer to play in the 1948 U.S. Open.

1948

Southern Company appoints legendary, native-Atlantan golfer and lawyer Bobby Jones to the board of directors. Serving until his death in 1971, he is the company’s longest-serving board member to date, serving 23 years.

1932

As one of East Lake Golf Club’s first members, Atkinson is instrumental in establishing the prestigious Augusta National Golf Club.

1904

Henry Atkinson, founder of the Georgia Railway and Electric Company, later known as Georgia Power Company, provides 187 acres for the construction of East Lake Golf Club, the oldest golf course in Atlanta.

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