Building stronger communities since day one

Through our PGA TOUR partnership, more than $32 million has been donated in our communities to fund education, health and wellness programs, and neighborhood revitalization. Building better communities is our shared goal and why we are proud to be the Official Energy Company of the PGA TOUR and Proud Partner of TOUR Championship.

TOUR Championship

Southern Company has been a Proud Partner of the TOUR Championship since 2015, and we’re excited to celebrate the 20th year playing the event at East Lake Golf Club in Atlanta, GA. Since the birth of the FedEx Cup in 2007, the TOUR Championship has become more than just the most exclusive tournament of the season; it’s the "Super Bowl" of golf, where the top 30 players in the world compete for the ultimate prize.

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Tiger Woods

The TOUR Championship and East Lake Golf Club have become favorites for many players on the TOUR. It’s home to Tiger Woods’ historic 80th PGA TOUR victory. This docuseries relives that historic win at the 2018 TOUR Championship, while highlighting the impact the tournament brings to the East Lake course, neighborhood and city of Atlanta.

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Charity

The TOUR Championship is proud to play a role in helping positively impact lives throughout Atlanta. Since it was first staged at East Lake Golf Club in 1998, the tournament has generated more than $32 million for community charities.

East Lake Foundation

Established in 1995, the East Lake Foundation has led the revitalization of the East Lake neighborhood in Atlanta. The Foundation and its partners sponsor many programs designed to create and nurture a healthy, sustainable community where every family can excel.

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The First Tee of Metro Atlanta

The mission of The First Tee® of Metro Atlanta is to positively impact the lives of Metro Atlanta’s young people by providing educational programs that build character, instill life-enhancing values, and promote healthy choices through the game of golf. Over the last six years, Southern Company has supported The First Tee National School Program, impacting more than 600,000 students and 150 communities.

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Grove Park Foundation

The Grove Park Foundation is dedicated to revitalizing the Grove Park neighborhood and improving the quality of life by working with local partners, leaders, and residents to create a healthy, equitable, and vibrant community.

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Purpose Built Schools Atlanta

Serving as the blueprint for Purpose Built Communities, the redevelopment of the East Lake community is a landmark achievement in urban renewal. The Foundation worked with neighborhood residents and expert public and private partners to develop a new community on the site of former public housing projects. Since that time, violent crime has dropped in the neighborhood by 97%, and residents are engaged in health and wellness programs, with many becoming homeowners.

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Payne Stewart Award:

Values Win

The Payne Stewart Award is given annually by the PGA TOUR to a professional golfer who best exemplifies Stewart’s steadfast values of character, charity, and sportsmanship. Southern Company aligns with these same values and has proudly presented the award every year during the week of the TOUR Championship at East Lake Golf Club. When presenting the award, we always donate to three charities: The Stewart Family Foundation, The First Tee of Metro Atlanta, and an organization of the recipient’s choice.

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Zach Johnson: 2020 recipient

In acknowledgement of his character, charity, and sportsmanship, Zach Johnson has been named the 2020 recipient of the Payne Stewart Award presented by Southern Company. In 2010, Zach and his wife Kim established the Zach Johnson Foundation. It fulfilled a dream of theirs: helping children and their families in Zach’s hometown of Cedar Rapids, IA, to follow their own big dreams. One year later, they introduced the Zach Johnson Foundation Classic, which raised $1.1 million to support their nonprofit, Kids of Course, with the goal of closing the opportunity gap so all students can be on a path for post-secondary education.

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History and Facts

Southern Company’s golf roots run deep, with a rich history that dates back to 1902.

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One of the most noted electric and railroad developers in the country, Henry Atkinson chartered the Georgia Railway and Electric Company in 1902, later known as Georgia Power Company, and he eventually served on the Southern Company board of directors.

He was also an avid golfer, helping found Druid Hills Golf Club and Augusta National Golf Club, and he provided 187 acres of property for the construction of what is now East Lake Golf Club.

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Bobby Jones was a legendary golfer and Atlanta native whose home course was East Lake Golf Club. He also served as a Southern Company board member from 1948 to 1971, the longest tenure for any board member.

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In 1952, Southern Company created an ad featuring Ted Rhodes, acknowledged as the first African-American professional golfer when he played in the 1948 U.S. Open.