Driving Opportunity

Golf is a game that mirrors the values we hold dear at Southern Company. That’s why we’re proud to partner with organizations that are investing in equity and making the sport more accessible for everyone. Together, we’re driving change and providing opportunity both on and off the course.

First Tee

Since 2012, Southern Company has proudly served as the first-ever Education Patron of the First Tee. Together, we're impacting more than 700,000 students annually in 1,400 schools. First Tee is a youth development organization that enables kids to build the strength of character that empowers them through a lifetime of new challenges. By seamlessly integrating the game of golf with a life skills curriculum, the First Tee creates active learning experiences that build inner strength, self-confidence, and resilience that kids can carry to everything they do.

Stephen Curry taking selfie with UNDERRATED Golf Tour attendees

UNDERRATED Golf Tour

Southern Company is proud to be an official partner of the UNDERRATED Golf Tour. Together, we are committed to providing equity, access and opportunity to student-athletes from every community by balancing participation in the sport to truly reflect our society.By partnering with the UNDERRATED Golf Tour we are investing in the future of the sport while reinforcing our commitment to creating equitable opportunities for all.

American Junior Golf Association

In 2023, Southern Company joined up with the American Junior Golf Association (AJGA) to serve as the Official Diversity, Equity and Inclusion Partner of the AJGA. The partnership includes the Southern Company Foundation, which will support various scholarships in efforts to close the gender and diversity gaps in the sport.

American Junior Golf Association girl golfer pushing golf bag caddie and smiling
Children celebrating playing golf

ANNIKA Foundation

Southern Company has linked up with the ANNIKA Foundation to support its mission to develop, empower and advance young women around the world through golf and in life. Our shared commitment to expand opportunity and promote inclusivity is driving change for our communities.