Driving Opportunity

Golf is a game that mirrors the values we hold dear at Southern Company. That’s why we’re proud to partner with organizations that are investing in equity and making the sport more accessible for everyone. Together, we’re driving change and providing opportunity both on and off the course.

Atlanta Drive Golf Club

As part of our efforts to amplify opportunity, equity and access in golf, Southern Company in 2025 became an official partner of the Atlanta Drive Golf Club, a team in the new TGL, an innovative, indoor virtual golf league.

Atlanta Drive GC is one of six teams competing in weekly matches, televised in prime time on ESPN from January through March. Atlanta's team consists of; former World No. 1 Justin Thomas, 2021 FedExCup champion Patrick Cantlay, eight-time PGA TOUR winner Billy Horschel, and 2009 U.S. Open winner Lucas Glover. Horschel and Cantlay are both past winners of golf's season-ending TOUR Championship, played annually at Atlanta's East Lake Golf Club.

Atlanta Drive logo
ANNIKA and Southern Company logo

ANNIKA Foundation

Southern Company and the ANNIKA Foundation are proud to unveil the ANNIKA 20 presented by Southern Company. The program will recognize the top 20 athletes based on the 2025 Callaway Race to Qualifying points standings. These athletes will receive an LPGA Qualifying Series scholarship to offset the full expense of qualifying fees.

"The work Annika and the ANNIKA Foundation are doing to further the game of golf and lift up women golfers around the world speaks directly to and aligns with our values at Southern Company," said Chris Womack, chairman, president and CEO of Southern Company. "We are proud to partner with Annika to help grow that impact by expanding our partnership with the ANNIKA 20 initiative. This new initiative will help support and remove barriers for more prospective professional women's golfers from around the world to pursue and live their dreams."

First Tee logo

Since 2012, Southern Company has proudly served as the first-ever Education Patron of the First Tee. Together, we're impacting more than 700,000 students annually in 1,400 schools. First Tee is a youth development organization that enables kids to build the strength of character that empowers them through a lifetime of new challenges. By seamlessly integrating the game of golf with a life skills curriculum, the First Tee creates active learning experiences that build inner strength, self-confidence, and resilience that kids can carry to everything they do.

Stephen Curry taking selfie with UNDERRATED Golf Tour attendees

UNDERRATED Golf Tour

Southern Company is proud to be an official partner of the UNDERRATED Golf Tour. Together, we are committed to providing equity, access and opportunity to student-athletes from every community by balancing participation in the sport to truly reflect our society.By partnering with the UNDERRATED Golf Tour we are investing in the future of the sport while reinforcing our commitment to creating equitable opportunities for all.

American Junior Golf Association

In 2023, Southern Company joined up with the American Junior Golf Association (AJGA) to serve as the Official Diversity, Equity and Inclusion Partner of the AJGA. The partnership includes the Southern Company Foundation, which will support various scholarships in efforts to close the gender and diversity gaps in the sport.

American Junior Golf Association girl golfer pushing golf bag caddie and smiling